Simon is a traditional trained Jeweller originally from London now based in Melbourne, with over 30 years in the Jewellery industry, Simon has drawn on this vast experience to merge his art practice/printmaking, love of punk music, tattoos (who would have guessed) and his DIY mentality to produce a fun modern Jewellery collection reminiscent of late 70's punk fashion, with a twist of chav vibe, while still staying true to Simon's own distinctive style.​

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 Simon's collection is designed with the intention of adding, removing, mixing and matching pieces. What was once a brooch yesterday is a necklace extension or a mad pendant today. The more chaotic and crazy you customise your pieces, the closer you will be to Simon's vision.